When Will Alicia Keys Wear Makeup Again

Celebrities have teamed upwards with makeup brands for years. Sofia Vergara promotes CoverGirl, Gigi Hadid models for Maybelline, and Ashley Graham represents the Revlon brand.

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Now, it looks like singer Alicia Keys is getting in on the activity with her new partnership with eastward.l.f. Cosmetics. The news has left many beauty fans dislocated equally to why Alicia Keys would enter the industry every bit a longtime abet of wearing no makeup.

Alicia and e.50.f. Cosmetics volition work on a new "lifestyle dazzler brand."

e.l.f. Cosmetics appear that next year, it volition be launching a "lifestyle beauty brand" in collaboration with Alicia Keys. In a press release, the company described the line as "groundbreaking," and said information technology would allow Alicia to "farther explore conversations about inner beauty, wellness, and connection."

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Source: Instagram

"Built-in of Alicia's personal pare-care journeying and her passion for bringing low-cal into the earth, the brand vision is more than peel deep," the printing release continued. "With an inclusive point of view, an accurate voice, and a line of skin-loving, dermatologist-adult, cruelty-free products, this lifestyle beauty brand aims to bring new pregnant to beauty by honoring ritual in our daily life and practicing intention in every action."

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Alicia has been known to exist an abet for a makeup-free lifestyle.

Alicia made the motility to the no-makeup lifestyle dorsum in May 2016 when she wrote a personal essay on Lenny Letter that she would exist embarking on a #nomakeup journey. She explained, "Cause I don't want to comprehend upward anymore. Non my face, not my mind, not my soul, non my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing."

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She delved more into the deeper reasoning behind her bold decision to forego makeup for a more than natural await on her album, "Here."

She explained to Lenny Letter, "In i vocal I wrote, called 'When a Girl Can't Be Herself,' it says, 'In the morning from the minute that I wake up / What if I don't want to put on all that makeup / Who says I must conceal what I'm fabricated of / Maybe all this Maybelline is covering my self-esteem.' No disrespect to Maybelline, the word just worked later the maybe. Just the truth is … I was actually starting to feel similar that — that, every bit I am, I was not good enough for the world to meet."

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Alicia has alluded that her collab with due east.50.f. will center around skincare.

While e.50.f. cosmetics exercise have many makeup products, they also fiddle in skincare. Currently east.l.f. Cosmetics declined to annotate when asked if the collaboration will feature makeup, skin-intendance items, or both.

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However, Alicia did hint that skincare could exist the main product developed. She retweeted an commodity from Allure magazine about her teaming up with due east.lf. and wrote, "Ya'll accept been request most my skin care routine…"

Source: https://www.distractify.com/p/does-alicia-keys-wear-makeup

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